Business Analyst as a Product Co-Creator: Experience of Building Large-Scale Functionality

In a new product, an analyst rarely remains a “requirements writer.” When working with large-scale functionality, the analyst inevitably contributes to the development of product logic: scenarios, constraints, and trade-offs.

In this talk, I'll discuss how the role of a business analyst changes when they become a co-creator of product solutions, using the example of a real project design as a key feature of a new direction. We'll explore areas of responsibility, points of influence, and the boundaries where an analyst truly shapes the product rather than simply describing it.