How to Recruit a Stakeholder to Your Side

Representatives of different stakeholders often believe they have different interests in a project.

This frequently leads to conflicts of interest, which in turn creates a whole range of negative effects, increasing the analyst's workload:

  • problematic approvals of proposed architectural solutions;
  • additional comments during demonstrations of implemented functionality;
  • increased criticism of documentation;
  • etc.
The likelihood of such situations can be reduced by convincing the stakeholder that you represent their interests. Moreover, a stakeholder may begin to defend your interests, perceiving them as their own.
In other words, a stakeholder can become so loyal to you as if you have “recruited” them. In this talk, I will examine the nuances of stakeholder communications that enable their “recruitment”:

  • techniques that help increase stakeholder loyalty;
  • communication mistakes that should be avoided;
  • factors that influence stakeholder loyalty;
  • how to benefit from a stakeholder’s personal loyalty.

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